OUR
APPROACH
PLACE
ASSESSMENT
01
We begin with a deep dive into place potential. Understanding the physical, social, cultural, and market context to inform every decision.
- Data and analytics - Design and documentation reviews - User journey and experience analysis - Wayfinding and environmental graphic assessment - Market and economic feasibility analysis - Site and context analysis (site planning, tenant mix, retail strategy, community context…) - Competitor analysis - Global benchmarking - Community & stakeholder engagement - Measurement & user feedback surveys
PLACE
BRANDING & IDENTITY
02
We define the positioning and branding of a place by shaping its narrative, language, and visual identity.
- Place positioning - Destination Character - Place vision & narrative - Naming, lexicon and messaging - Material palette & design language - Visual identity & place brand guidelines
PLACE
EXPERIENCE
03
We structure the experience of place by identifying key movement patterns, defining placemaking zones, and guiding how people interact with their environment.
- User journey mapping - Experience and program opportunity identification - Placemaking framework & guidelines - Location zones and prioritization - Place Experience strategy aligned with site elements and characteristics (mobility and connectivity, infrastructure, climate resilience)
PLACE
STRATEGY
04
We translate strategy into actionable recommendations.
- Public realm & asset recommendations: - Social infrastructure - Public space installations & enhancements - Landscape design - Wayfinding & environmental graphics - Public art & cultural integration - Programming & site activation - Operations and partnership recommendations - Phasing strategy - Investment recommendations & cost estimation - Community feedback platform solution
